FAST Plays
Understand
Gain a greater understanding of your problem and the people it impacts.
Understand Plays are designed to gain a deep comprehension of the current user experience and the complexities of legacy systems, providing insights that drive the modernization of data management with a user-centric focus.
Check out our FAST Plays for other plays you can use.
FAST Plays
Affinity Mapping
WHAT
Clusters data or ideas into related groupings
WHY
Helps analyze qualitative information and identify themes or patterns across large data sets
OUTCOMES
Produces organized information that makes it easier to decide what to do next
Challenge Discovery
WHAT
Identifies the main problems to tackle in projects or business
WHY
Creates understanding of the biggest issues before trying to solve them
OUTCOMES
Presents a clear list of challenges to focus on solving first
Customer Experience Journey Map
WHAT
Diagrams a customer’s experience with your service across multiple touchpoints
WHY
Identifies customer pain points and moments that matter most to customers
OUTCOMES
Empathy Map
WHAT
Centers a team on who a user is, enhancing empathy and understanding about the user’s needs
WHY
Offers insights into opportunities to help improve the way the user role performs its work
OUTCOMES
Fosters team collaboration and provides an understanding of users among stakeholders
Mind Map
WHAT
Formats brainstorming ideas and captures them in a visual network
WHY
Sparks innovative thinking and helps organize thoughts and concepts
OUTCOMES
Catalyzes problem-solving and idea generation
Persona Profile
WHAT
Represents a user type within your target demographic
WHY
Creates empathy and understanding of users’ needs, behaviors and goals
OUTCOMES
Guides product design and marketing strategies to better align with user expectations
Process Map
WHAT
Outlines the steps of a process from start to finish
WHY
Helps teams visualize workflows and identify inefficiencies or bottlenecks
OUTCOMES
Leads to streamlined processes and improved operational efficiency
Role Empathy Map
WHAT
Centers a team on who a user is, enhancing empathy and understanding about the user’s needs based on a specific role they have within a system.
WHY
Offers insights into opportunities to help improve the way the user role performs its work
OUTCOMES
Fosters team collaboration and provides an understanding of users among stakeholders
Service Blueprint
WHAT
Documents all the touchpoints and processes the user may be exposed to
WHY
Maps out the customer’s journey with elements of the service, including people and systems
OUTCOMES
Identifies areas for improvement, potential innovation points, and user experience insights
Stakeholder Map
WHAT
Visually identifies and organizes project stakeholders by interest and influence
WHY
Ensures effective management and engagement with stakeholders
OUTCOMES
Aligns project objectives with stakeholder expectations and communications
Task Flow Diagram
WHAT
Graphically depicts the user’s workflow within a system
WHY
Highlights the user’s path through tasks and identifies potential obstacles
OUTCOMES
Informs user interface design to facilitate task completion
User Journey Map
WHAT
Visualization of a user’s interactions with a product or service over time
WHY
Highlights user motivations, challenges and points of delight or friction
OUTCOMES
Informs opportunities to enhance the overall user experience
Case Studies
FOIA Intake Process
Our client receives more than 25% of all federal FOIA requests. We set out to maximize efficiencies and decrease request processing times.
Thought Leadership
User EXPERIENCE
Applying a Flexible Discovery Process to Complex Data Challenges
We were determined to showcase how we approach, understand, and solve complex challenges using Discovery and Human-Centered Design practices in an Agile-like methodology to better identify the issues afoot and build a strategy to modernize their systems.
Client Testimonials
“What your team helped us uncover during our Discovery engagement period was fantastic. We look forward to your teams continued efforts in our full scale rollout of our newest Software Platform”
– Executive
Commercial Client
“Was this just any other workshop? Absolutely not – This survey should have asked the question if this was the best design thinking workshop I have ever been involved in.
– UI/UX Lead
Answer: Yes!”
Department of Homeland Security
How Can We Help?
In a world that changes fast, we move faster, with the structure and foresight
to meet ever-evolving challenges with dynamic results at speed.